Justin Bieber: Never Say Never

(2011)

Genres: Documentary

Christy and Ignatiy: 3D - Gimmick or Here to Stay?

Transcript for Christy and Ignatiy: 3D - Gimmick or Here to Stay?

CHRISTY LEMIRE:
So now we’ve seen examples where 3D has worked and where it is completely useless.  I guess the real question is…Is it just a moneymaking trend or will it catch on. What do you think?
 
IGNATIY VISHNEVETSKY:
Well, Christy it might sound like a small thing, but I think that the glasses themselves are an issue. Because from the very beginning, movies were shown to a seated audience that was expected to pay attention. That’s it. And with the coming of sound, color, widescreen, it was just the equipment that was changed—nothing new was required from the viewer. All they had to do was bring themselves. But to watch a 3D movie, you have to put on a pair of glasses, and that crucial step means that 3D, even at its current level of popularity, is a novelty—it’s a gimmick—and this, in turn, has affected the development of 3D movies. Frankly, it seems that a lot of them are planned more like theme park rides than like films.
 


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IGNATIY:
For example, take a look at a movie that came out last year, TRON: LEGACY. Sometimes the film will just slow down completely for a scene that exists just to show off the technology. Then it has to catch up with a lot of clunky dialouge. It makes the whole movie awkward and ungainly.

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But, I think that for 3D to really flourish, to stop being just a gimmick and maybe even take the place of traditional filmmaking, it would take another technological breakthrough—one that would do away with the glasses. 

CHRISTY:
You know there are some other genres where they do use 3D. Now, a lot of concert films are shot in 3D.

IGNATIY:
That’s very true.

CHRISTY:
U2 3D gives you a sense you are…

IGNATIY:
Your beloved JUSTIN BIEBER NEVER SAY NEVER

CHRISTY:
And that’s very effective, is it not, when he’s reaching out and singing to you? Yeah, it is.

IGNATIY:
Yes, yes it is but they only use 3D during the actual concert parts in the film.

CHRISTY:
Right.

IGNATIY:
They don’t use it at all during the documentary portion.

CHRISTY:
But that makes sense in that it does create the sensation that you are in the audience. U2 3D it feels like the crowd…

IGNATIY:
He’s reaching out to you

CHRISTY:
Yeah, yeah but it feels like you’re in the crowd like their jumping up and down in front of you like the Jonas Brothers and Miley Cyrus movies are also in 3D. But, with that it’s a gimmick. They’ll bounce a drumstick, and it’ll come flying out at you, but if you’re 12 or 13 that’s kind of awesome. You’re excited like Nick Jonas or whoever is reaching out to you.

IGNATIY:
But do you think that someone is I mean going to make a comedy in 3D anytime soon? Just without any special effects.

CHRISTY:
I just, I can’t invision it. I’m trying to picture where like Ashton Kutcher in 3D. Do we really need that?

IGNATIY:
I need it. You know one person who I think could direct in 3D very well, and direct drama in 3D is David Fincher. Who is a person who is very precise with images. I think the SOCIAL NETWORK is actually a film that could have worked in 3D.

CHRISTY:
It would be a good use of his show-offiness with long tracking shots and yeah.

IGNATIY:
He’s got the right amount of showmanship to handle the format.

CHRISTY:
But again you have to put the glasses on and a movie like UP, where you’re crying with glasses and the other glasses…

IGNATIY:
And they fog up.
 
CHRISTY:
It’s very strange still. It’s awkward.